All Star Team Lands Project of Galactic Proportion


For years, talk throughout Silicon Valley was that a project was looming that was light years ahead in both scale and innovation, a saucer-shaped building that would draw the intrigue of fans and critics from all corners of the globe.

The sheer size of this project seemed so grand in scale, and so visible on the global radar, that I assumed it was unreachable. Having worked on noteworthy corporate campuses over the years, only in an alternate reality could I imagine landing this once-in-a-lifetime opportunity. Unbeknownst to me, the contractor was preparing a select bidders list. That’s when everything changed.

I received a call informing me that WeidnerCA was selected to bid the project. I was stunned, and thrilled. Considering the odds, including the honor of being asked, I committed: We were in! I knew immediately that this project would require us to ‘think different,’ and I began thinking through how I could assemble a best-of-the-best team from my many years of building relationships in the industry. I made my calls and set the guidelines: nothing but the best of the best would suffice. The seal team I chose to assure winning the deal? My trusted friend and collaborator, Jim Keppel; one of the brightest minds I’ve worked with, Greg Nelson of Altitude Design Office in Los Angeles; and the Special Projects Team within YESCO, lead by industry icon Rick Juleen. I couldn’t be more fortunate than to have such talented friends and partners.

Our team met extensively, reviewing our strategic advantages and uncovering why we were uniquely qualified. We knew that showing our relentless attention to detail would influence the decision. We prepared the visuals and rehearsed for our limited time in front of the decision makers.

The effort paid off: I’m pleased to say that our team was selected! Single handedly, one of the largest experiential graphics projects of my lifetime. I couldn’t be more humbled and excited. The lesson: think different.