• 5 Rules of Strong Brand Communication

    Shake a person’s hand, and you learn a lot. Are they confident and strong? Comfortable or nervous? These signs indicate whether you can trust a person, strike a deal with them, and entrust that they will come through when you need them to. The same is true about a solid brand identity.

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  • A Mom, A Pop and the American Dream

    It started as a dream in 1955 for two newlyweds — Char and Ed Weidner. They would start their own small business, House of Signs, in Sacramento with Ed moonlighting from his job as a patrol officer on the Sacramento Police Force and Char doing the books.

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  • Artful Living At The Emerson

    With neighbors like the Disney Concert Hall, The Broad Museum and MOCA; The Emerson is a luxury apartment building that compliments the design-rich Grand Avenue in Los Angeles.

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  • 5 Steps To Build A Brand Around Culture

    When building a brand, talking about culture is only part of the formula for success. Here’s how to infuse company culture into your branding.

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