Potrero 1010 Apartments

San Francisco

Potrero 1010 Apartments

San Francisco



Potrero 1010 is a building whose bold interior super graphic has been seen by over 1 million motorists driving down CA-280. The property is based in San Francisco, and the city code does not allow for exterior branding off of the highway. The WeidnerCA solution? Brand the building from the inside out, through the glass wall to the highway.

Project Details


Client

Equity Residential

Our Scope

Design Assist (Wayfinding & Branding)
Project Management
Budget & Schedule Management
Permitting
Fabrication & Installation

Design-Build Contractor

WeidnerCA

Designer

Ross + Luthin Creative

Photographer

Don Satterlee

We pride ourselves on designing practical solutions, mitigating risk, and delivering durable products.