Northstar California Resort


Northstar California Resort


The Northstar at Tahoe was in motion to rebrand, and with the collaboration of our team and Stantec, we were able to extend the perimeter of the resort’s branding all the way to Highway 297. From the highway, visitors traveled down a one-mile road to their destination, led by carefully placed wayfinding signage that sat within the natural environment of the resort.

Visibility during the snowy season and the impacts of wind during winter were heavily considered in our team’s engineering process. The signage we fabricated and installed was built with the environment in mind. Our team worked directly with the contractor, Caltrans and the client to ensure a smooth process and that the considerations of all nuances working in the Sierra Nevada’s were met.

Project Details


East West Partners

Our Scope

Project Management
Master Sign Plan Submittal
Engineering & Permitting
Fabrication & Installation
On going program maintenance

Design-Assist Contractor




We pride ourselves on designing practical solutions, mitigating risk, and delivering durable products.